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Fuji has been a leader in developing digital photo processing equipment. The introduction of the Fuji Frontier in 1997 launched a photo finishing revolution by combining the best features of both silver halide and digital technologies to deliver the highest quality prints. Fuji has continued to develop and refine the Frontier and, in late 1999, started delivering the Fuji Frontier 370.

The key to its superior performance is its exclusive laser exposure system: specially developed blue and green solid state lasers along with a red semiconductor laser are used to "paint" the digital image onto the silver halide paper, which is then processed through traditional photographic wet chemistry. The laser technology minimizes flare and ensures smooth colour gradation. The result is razor sharp, vivid prints with accurate colour rendition, representing a major advancement in print performance.